CHALLENGE
Crumby Cookie Dough Co. needed a cohesive brand identity to stand out in the competitive edible cookie dough market. Their playful spirit wasn’t fully captured in their existing branding, and they struggled to expand their retail presence in high-traffic locations, limiting visibility and sales.
INSIGHT
PLAYERTWO recognized the untapped potential in blending nostalgia with modern design. A quirky, retro-inspired identity paired with strategic retail placements could elevate Crumby as a standout brand that appeals to both wholesale partners and direct consumers.
SOLUTION
Through a brand overhaul, PLAYERTWO introduced a vibrant visual identity featuring a 1950s-inspired mascot and bold colours. Strategic partnerships, including in-cinema ads and branded fridges at local universities, expanded Crumby’s retail presence. Social media content aligned with their playful tone, further boosting engagement.
IMPACT
• Expanded retail footprint with key placements in Farah Foods and Apollo Cinema.
• Enhanced brand identity, resonating with customers and driving sales.
• Built stronger connections with younger markets through university partnerships.
“PLAYERTWO helped us bring Crumby’s vision to life. Their strategic insights and creative approach have made a huge impact on how we present ourselves, both online and in stores.”
– Lindsay Diniz, Owner of Crumby Cookie Dough Co.