CHALLENGES
Southport, a new condo development in Toronto, needed to differentiate itself in a competitive real estate market. Initial plans focused on showcasing the building’s design, but this approach lacked emotional resonance. Southport also struggled to capture the attention of buyers seeking a blend of city convenience and natural beauty.
INSIGHT
PLAYERTWO saw that buyers connect more deeply with lifestyle-driven narratives than technical showcases. Highlighting the experiences and community life around Southport would better resonate with potential residents and set the development apart.
SOLUTION
PLAYERTWO created the “A Breath of Fresh Air” campaign, a series of videos showcasing the lifestyle benefits of living near High Park and Lake Ontario. Through diverse resident profiles, the campaign highlighted experiences like kayaking, skyline views, and hosting friends in modern spaces. Behind-the-scenes content added authenticity and built trust.
IMPACT
• Increased web traffic by 20%, driving inquiries and foot traffic to the presentation center.
• Engaged diverse buyer segments with relatable, lifestyle-focused storytelling.
• Boosted brand awareness and contributed to increased unit reservations.
“PLAYERTWO helped us bring the essence of our community to life. The videos made a huge difference in how we communicated our vision to buyers.”
– Southport Development Team