CHALLENGES
Swapped Inc. aimed to legitimize trading and collecting with a secure, community-driven platform. However, their initial branding and platform design struggled to differentiate from generic trading apps. They needed a cohesive strategy to engage a diverse audience—from young trading card collectors to high-ticket item enthusiasts—and establish trust in the marketplace.
INSIGHT
PLAYERTWO recognized that collectors value storytelling and authenticity as much as security and functionality. By creating an inviting platform that balances nostalgia with modern design, Swapped Inc. could appeal to its wide user base and position itself as a leader in the collectibles space.
SOLUTION
PLAYERTWO crafted a user-centric platform design featuring interactive onboarding and a 3D virtual vault for collections. A warm, inviting brand identity, inspired by nostalgic themes, reinforced Swapped Inc.’s focus on community and storytelling. Secure trading features and intuitive workflows built trust and streamlined user interactions.
IMPACT
• Increased user engagement with higher sign-ups and longer session times.
• Positioned as a legitimate, community-first platform for collectors.
• Established clear monetization strategies, including premium features and API licensing.
“PLAYERTWO brought our vision to life with a platform that feels both modern and nostalgic. Their strategy helped us create something truly unique for our users.”
– Conrad, Founder of Swapped Inc.