CHALLENGES
PLAYERTWO recognized that SoCo’s true value lay in its ability to simplify contracts, foster community, and empower creators to turn followers into clients. A clear focus on “social contracts” and a user-centric approach could position SoCo as an essential platform for emerging creators.
INSIGHT
PLAYERTWO recognized that SoCo’s true value lay in its ability to simplify contracts, foster community, and empower creators to turn followers into clients. A clear focus on “social contracts” and a user-centric approach could position SoCo as an essential platform for emerging creators.
SOLUTION
PLAYERTWO overhauled SoCo’s brand identity with vibrant visuals, updated messaging, and a streamlined user experience. Detailed wireframes improved onboarding, automated contracts, and discovery call workflows. Community-driven marketing emphasized SoCo’s role as a creator-first platform.
IMPACT
• 40% increase in online engagement with improved visitor retention.
• Streamlined inquiries with a 30% reduction in consultation times.
• Elevated brand perception, resonating with both new and existing clients.
“PLAYERTWO helped us realize our potential beyond a link-in-bio app. Their guidance transformed our approach and gave us the direction we needed to grow.”
– Kabir, Co-founder of SoCo