CHALLENGES
Metalex, a leader in custom metal fabrication, had an outdated brand identity and website that failed to reflect their modern capabilities and commitment to quality. Their online presence struggled to engage diverse clients, from contractors to homeowners, leading to missed opportunities and inefficiencies in client interactions.
INSIGHT
PLAYERTWO identified that Metalex’s rich heritage and high-quality craftsmanship could be elevated through a refreshed brand identity and a user-centric digital experience. By aligning the brand with its core values of reliability and innovation, Metalex could attract new audiences while streamlining client interactions.
INSIGHT
PLAYERTWO overhauled Metalex’s branding with a bold, modern identity featuring a “Shield” logo symbolizing strength and durability. The website was redesigned with tailored content for key audiences, interactive quote forms, and high-quality visuals showcasing Metalex’s work. User profiles guided digital strategy to address specific client needs.
SOLUTION
PLAYERTWO overhauled Metalex’s branding with a bold, modern identity featuring a “Shield” logo symbolizing strength and durability. The website was redesigned with tailored content for key audiences, interactive quote forms, and high-quality visuals showcasing Metalex’s work. User profiles guided digital strategy to address specific client needs.
IMPACT
• 40% increase in online engagement with improved visitor retention.
• Streamlined inquiries with a 30% reduction in consultation times.
• Elevated brand perception, resonating with both new and existing clients.
“PLAYERTWO reimagined our brand and made us more accessible to clients. The website truly represents the quality and care we bring to every project.”
– Alex Kapelnikov, Owner of Metalex
