CHALLENGE
Stubbes Precast wanted to expand into the retail market with a new premixed concrete product line, but its traditional B2B-focused brand didn’t resonate with DIY consumers. They needed a fresh identity to position the product as accessible, reliable, and user-friendly while standing out in a competitive market.
INSIGHT
PLAYERTWO identified that DIY consumers prioritize simplicity, trust, and quality in their product choices. By crafting a relatable and modern brand identity, Stubbes could bridge the gap between their industrial roots and a consumer-friendly image, reaching new audiences without sacrificing their core values.
SOLUTION
PLAYERTWO developed Pivit, a brand that blended trust, accessibility, and innovation. From the name to the visual identity, every element was designed to resonate with DIY enthusiasts. Messaging emphasized ease of use, while packaging and branding showcased Stubbes’ reputation for quality in a way that appealed to retail buyers.
IMPACT
• Successfully launched Pivit, establishing a foothold in the competitive retail space.
• Created a cohesive brand identity that connected with DIY consumers while staying true to Stubbes’ legacy.
• Positioned Stubbes as a versatile company, capable of serving both industrial and consumer markets.
“PLAYERTWO helped us create a brand that speaks to a new audience without losing who we are. Pivit is a product we’re proud to share with the world.”
– Jason Stubbe, Stubbes Precast