CHALLENGES
Marc Lafleur, a latecomer to professional racing, wanted to break into the competitive motorsports industry at 30 years old with no prior experience. He aimed to share his journey through the Riding Strikers documentary series, but lacked the credibility, content strategy, and industry partnerships to gain traction.
INSIGHT
PLAYERTWO identified that Marc’s story as a relatable underdog could inspire both aspiring racers and potential sponsors. By combining educational content with a compelling narrative of determination and triumph, Riding Strikers could capture the attention of diverse audiences.
SOLUTION
PLAYERTWO crafted a strategic content plan blending educational videos with story-driven episodes chronicling Marc’s rise from novice to GT3 champion. The series was optimized for social platforms, driving engagement and credibility, while partnerships, such as one with luxury brand Harry Rosen, aligned Marc with high-performance excellence.
IMPACT
• Secured a partnership with Harry Rosen, elevating Marc’s brand credibility.
• Achieved 11 podium finishes, Rookie of the Year, and overall GT3 champion.
• Established Riding Strikers as a source of inspiration and education for aspiring racers.
“PLAYERTWO shaped my story into a brand I’m proud of. From a beginner to a sponsored driver, their support made all the difference.”
– Marc Lafleur, Creator of Riding Strikers