Terra Nova Nordic Spa, a serene retreat in Southern Ontario, faced a limited business perspective that capped its growth at $1 million annually. Founder Jodi Pendry managed daily operations without structured systems, leaving little room for strategic planning. Additionally, the spa lacked a cohesive brand identity and struggled to communicate its unique offerings, limiting its visibility and market reach.
CHALLENGES
INSIGHT
PLAYERTWO identified that TerraNova’s diverse offerings could be reimagined as three distinct business divisions—The Nordic Spa Experience, The Café, and Aesthetician Services—each with unique potential. Emphasizing its connection to nature and local roots, TerraNova could position itself as a leader in holistic wellness while streamlining operations and enhancing guest experiences.
SOLUTION
PLAYERTWO redefined TerraNova’s business strategy, developed SOPs for streamlined operations, and created a cohesive brand identity blending rustic, nature-inspired visuals with wellness-focused messaging. Staff workshops aligned the team with the spa’s mission, while pre-visualized designs for renovations helped plan customer-focused upgrades.
• Identified $5.4 million in growth potential, far exceeding initial revenue caps.
• Empowered Jodi to delegate operations, allowing her to focus on expansion.
• Strengthened TerraNova’s market position as a leader in nature-based wellness.
• Improved team alignment, fostering a collaborative culture and better guest experiences.
IMPACT
“PLAYERTWO gave me the tools to turn my vision into reality. Now, I can focus on creating a sanctuary for our guests while knowing the business is on a path to sustainable growth.”
– Jodi Pendry, Founder of TerraNova Nordic Spa
